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Is HubSpot Better than Salesforce

Page history last edited by Adam Mathewz 6 months ago

CRM or Customer Relationship Management software was made to help businesses manage their customer data in an organised way and to help them improve their customer relationships. After almost thirty years of its development, it has developed even further and performs more complex functions as well. Today, it is one of the necessities of every business. Therefore, it is becoming increasingly important to choose the right CMS, depending on the business. 


Two of the most popular CMS' today are Salesforce and HubSpot. Both of them have many outstanding features that make them so popular. Generally, some of the crucial factors in determining how good a CMS includes a user interface, pricing, pipeline management, lead generation, support and training, and so on. Here is a comparison of Salesforce and HubSpot based on these factors to help you determine which is better for you: 


User Interface: When it comes to the user interface, the interface needs to be such that it is easy for a user to manage and organise data. It should also allow customisation. In this regard, Salesforce and HubSpot have a similar structure. They have a drag and drop interface, and even the dashboards are similar. There is a menu bar to navigate to the various sections like Accounts, Contacts, Deals, and so on. It is located near the top of the screen. It is also easy to scroll down for email address, phone numbers, contact history, and so on. 

In terms of customisation, Salesforce provides you with an account manager and a specialist to optimise the user experience as per your needs. It offers many different options for customising the menu as well. HubSpot, however, does not have the same system. In this platform, you have to make a payment or sign a contract to set it up. The basic version is available for free. If you do not need heavy customisation, HubSpot will do the work for you. 


Price: Salesforce works on a SaaS model, and therefore, it has a monthly subscription fee that is billed annually. The fee depends on the number of users accessing it. There are different subscription options as well starting at $25/month to as high as $300/month. It offers more features if you choose a higher option. HubSpot, on the other hand, has a free basic version. However, if you want options like advanced reporting, dashboards, and so on, you need to purchase them separately. You will also have to pay a monthly price for featured like eSignatures, custom reporting, predictive lead scoring, and others. If your business needs only basic features, HubSpot's free version is good for you. But if you need advanced features, Salesforce will be more cost-effective in the long run. 


Pipeline Management: When it comes to pipeline management, Salesforce is better than HubSpot. Salesforce can handle complex sales processes better than HubSpot, which streamlines them. Salesforce can configure your deal stages to match the sales process and ensure that the reports you receive are also more personalised. It is also flexible because it allows to add a lead into a later stage as well. HubSpot has seven pipeline stages that are preconfigured. These include- Appointment, Qualified, Presentation Scheduled, Decision Maker Brought In, Contract Sent and Closed Won/Lost. It is difficult to work with HubSpot if you have different sales processes for different products. 


Lead Generation: Both the platforms have similar features and options for basic lead generation. HubSpot is helpful for small businesses because it helps them generate leads quickly via content marketing. You have to pay to use it as a CMS, but the CMS functionalities are included in the platform. In the case of Salesforce, however, you have to do this by integrating a separate service within the platform. In the long run, Salesforce offers more customisation when you already have your leads in place. You can set up lead assignment rules, security access levels, and perform other tasks that HubSpot does not permit. So if you are a startup, HubSpot is better for generating leads. But if your business is already established and you need to take it a step further, Salesforce will benefit you more. 


Training, Certification and Support: Both Salesforce and HubSpot offer only training and certifications of different types. Salesforce's certifications focus more on the technical aspects of Salesforce, system customisation and workflow setup while HubSpot focuses more on inbound lead generation. They cannot be compared with one another in this regard because both of them are equally valuable for a career in the field. 

In case of support options, HubSpot is the ideal choice if you require minimal support. Both Salesforce and HubSpot offer a standard support package. But if you want to switch to the premium plan for additional features, Salesforce is more cost-effective.


HubSpot and Salesforce are equally effective CRM tools. It ultimately comes down to your business and your business budget when you have to choose a tool. HubSpot is ideal for startups. Also, if your business is small and you do not intend to overextend it in the future, HubSpot is the most cost-effective solution you will find. But if your business is expansive and involves more complexities, Salesforce is ideal for you. Hire Salesforce Developer to handle your Salesforce CRM tool. It will be an asset to your firm if you can make the best use of it. 


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